Unlike Advertising, PR is about Trust
by Frank Strong Eric Clemons has set off a firestorm of controversy with his TechCrunch post, “Why Advertising is Failing on the Internet.” In summary, Clemons argues, “The problem is not the medium, the problem is the message, and the...Read More
Use Cases in Social Media Promotion
by Frank Strong Social media is in its infancy as a promotion tool. Some have gone as far as to claim social media is a marketing platform. I’m not sure I agree with the latter, but rather social media is...Read More
Marketers Beware, Pay for Play: A New Model or Sell Out?
by Frank Strong by Frank Strong ‘Influencer Programs’ Likely to Spread screams the headline. “…bloggers gotta eat, and marketers gotta market,” wrote Josh Bernoff on his blog Groundswell. With all due respect to Josh, I take exception. Buyers are the very beginning...Read More
Five Clever Uses of Social Media for Marketing
by Frank Strong Marketers should know that customers are online and they are using social media. A point the latest research from the Groundswell underscores. But beyond merely starting a blog, a Facebook or Twitter account, how are companies really using social...Read More
A Forgotten, but Useful, Marketing Tactic
by Frank Strong It was a manila envelope with my name and business address hand written so as to appear as if it were personal mail. I opened it. Inside was a hotel napkin — Crescent Bluffs Hotel & Resort...Read More
Marketing in a Recession
When tough times hit marketing is often among the first budgets business leaders look to cut. From a financial standpoint, this is an easy decision because marketers often struggle to make an empirical cost-benefit case for many of their programs, especially...Read More
Groundswell: It Takes Customers to Make Customers
by Frank Strong “The product sells itself.” It’s a favorite line in the repertoire of many entrepreneurs. A product is so good, that customers talk it up to the extent their buzz generates more sales leads. To this end, it...Read More
The Pepsi Challenge
by Frank Strong If you want to keep the peace during dinner table conversation, never discuss politics and religion, especially if your dining guests tend to be religious about their cola of choice. Pepsi launched it’s “Refresh Everything” marketing campaign topped off...Read More
Michael and the Media
Much ado about Michael Phelps. Well, so much for the person as the focus seems to be on his image. As Fox News wrote, “A photo of Phelps smoking marijuana out of a bong at a party in November has brought his...Read More
