Creative PR Ideas for Contests
Contests can be among the most creative PR ideas – and contests can drive great coverage. Two such ideas that crossed my radar this week were the LG National Texting Championship and Blogger’s upcoming 10-year birthday celebration. What I found interesting is that these...Read More
Small Business with Fundamental Smart Marketing
by Frank Strong This post is about basics and it starts with a mantra that’s been around a long time and it goes something like this: Every employee works in marketing. It’s one thing to have a mantra, it’s quite...Read More
Ally Bank’s Excellent Advertising Campaign
by Frank Strong Ally Bank’s current TV advertising campaign is one of the best I’ve seen in a while. The message is clear, the timing couldn’t be better and it is both entertaining and humorous. It prompted me to go...Read More
PR Framework for Negative News
A discussion on LinkedIn that I started about PR strategies for dealing with a difficult blogger has reminded me of the three basic choices in crisis communications a former colleague once espoused. These concepts were conveyed long before social media or blogs took center...Read More
How One Small Business Uses Facebook
There’s no shortage of advice for businesses looking to tap social media to enhance their profile and brand. Sometimes we learn best by learning from others and to that end, he’s a quick look at one hard-hitting small business in the DC area that...Read More
7 PR Strategies for Dealing with a Negative Blogger
By all indications, we were having a successful technology product launch. We had pre-briefed select media, analysts and influential bloggers and publicly announced an innovative product at a Gartner trade show. The buzz was good…no in fact, the buzz was...Read More
One Tweet, 10 Million People
If you could send one Tweet to the entire Twitter user base — which may well presently exceed 10 million — what would that be worth? Given the well-grounded buzz about a revenue model, it’s an interesting question for anyone in business....Read More
Want Coverage? Pitch Contributed Articles
by Frank Strong “This does sound interesting. Do you have a customer I can speak to?” For PR types, a response like the above, from a reporter exemplifies a double-edge sword: on the cusp of success you hit a wall....Read More
Auto Dealerships, Coffee and Same Store Sales
Same store sales are a key industry metric for the retail industry that allows analysts or market researchers to distinguish between revenue growth from existing store and sales from new stores. This metric goes to the heart of why Chrysler...Read More
Three ways Twitter Habits Will Evolve
by Frank Strong Much has been written about how Twitter will change the world, but I also believe personal Twitter – specific habits will evolve. As new technologies are incorporated into everyday life, there tends to be a period of normalization that serves to...Read More
