To Follow or Not is a Silly Question
by Frank Strong Businesses with a Twitter handle might wonder, do I follow or not? It’s a silly question really: Who do you read? Who do you hire? Who do you partner with? Who are your customers? Who are your...Read More
Reputation is Why PR Should Own Social Media
To be successful in social media, you have to contribute something. Words like authenticity, veracity and transparency are all batted around, but they do mean something; reputation hangs in the balance. This is similar to traditional media relations – a...Read More
7 Tips for What Makes a Good Blog Post
What exactly makes a good blog post? For corporate bloggers, the most important factors include (factual is assumed), telling a good story, weaving in data, and doing it with passion. The corporate blog should be the center of gravity for...Read More
Spun Up: Why Traditional Media Still Matters
by Frank Strong PR spin? It’s spun up! Claire Cain Miller’s article in The New York Times, Spinning the Web: P.R in Silicon Valley, ignited the blogosphere this week. Just last night, in catching up on my reading, it seemed I couldn’t...Read More
Social Media Sideshow: One Person, Two Accounts, all Anonymous
by Frank Strong The writing came from two different handles, but the both had a similar ring: negative and off topic. A community bulletin board, started by a fellow resident of in condominium building with about 1,000 residents, had initiated the...Read More
When Viral Marketing Can Work
Viral campaigns can be alluring for marketers. For example, the idea that a clever marketing video, will grow on its own and yield high volumes of views, clicks, blog posts, news stories and ideally sales, seems well worth the effort....Read More
PR and Surveys: Dangerous News?
Sometimes surveys deserve flack and sometimes they earn headlines. Credant Technologies, an IT security company got the former out of a survey they issued last week. Erik Sherman, a long-time freelance writer, for a variety of publications takes exception with this survey...Read More
Proven Advice for Effective Corporate Blogs
by Frank Strong Blogging has become an essential piece of the marketing portfolio. Previously, marketing departments had two options for their marketing communications program component – either pay for advertising or engage in proactive media relations in order to secure coverage in...Read More
Corporate Social Media Strategy Framework
I’ve been contemplating a framework for a corporate strategy that includes social media, because I think creating an integrated and cohesive social media effort is a challenge with which many marketing and PR people are struggling. This is a concept and a first draft....Read More
Tips for Marketing for Learning About Social Media
No doubt social media is taking the marketing world by storm and there’s no shortage of reading material to help marketers get up to speed quickly. While reading is important, there’s no substitute for doing, so here are some suggestions for getting some hand’s on...Read More
