Twitter limitations may limit Twitter
by Frank Strong Twitter’s potential may seem limitless, but it surely has limits. Just wait until you hit the ostensible 2,000 mark in following. Or in some cases, it might even be fewer. I monitor a handful of accounts, for work,...Read More
Google Isn’t Sure What PR is…and Thinks Public Relations has Issues
This post here on what Google thinks of SEO and social media, and this post by PRNewser, which is about what Google thinks of PR, got me to thinking: What does Google think of PR? Curious, I decided to Google...Read More
Hypothetically, “What If” Questions in PR Lead to Bad News
Bill Belichick made a questionable decision in a game last Sunday that probably cost the game — but true to his usual form, he wasn’t much for taking questions. Still, there is a PR lesson in his succinct, unemotional and deliberate answers....Read More
The Tao of Hip Hop’s PR Revival
Misunderstood. That was Howard Stern’s pitch in a movie aimed at reinventing himself. But as far as celebrity PR makeovers go, a handful of hip-hop artists are stand out. Take Marketplace’s interview with Robert Diggs — better know as RZA of the Wu-Tang Clan...Read More
PR: getting slammed for taking a stand
by Frank Strong PC Magazine takes Novell to task over it’s blog post on LA’s decision to replace Novell’s GroupWise e-mail product with Google Apps. It’s good example of how new media has changed the landscape of voices. This post...Read More
How a Brilliant and Creative PR Idea can Flop [Case Study]
Good creative PR ideas are hard to come by. Harder still if they actually make business sense. The Potomac Tech Wire, reported on October 28, 2009, had a stellar example of a great idea poorly executed: Sterling, Va. — SkyBitz, the Sterling-based...Read More
PR Lesson: A Picture’s Worth a Thousand Words
by Frank Strong The White House’s communications staff has taken a beating over its move to attack Fox News. While it probably wasn’t smart, I’ve heard some commentators say it’s a brilliant strategy: making a big deal out of Fox keeps the...Read More
It’s 12:30 a.m. Are the Cool Kids Listening?
by Frank Strong Once upon a time, we all wondered how Twitter might make money. My, oh my, how the seconds changed things. The new question is: why isn’t Twitter making money…a ton of it? It’s 12:30 a.m. on a Wednesday...Read More
Changing Names: An Unnecessary Risk in Rebranding
by Frank Strong I generally think of brand names in the context of customers. Name changes, or rebranding efforts, are usually associated with the ability to attract or retain new customers. People tend to buy from names they trust, so...Read More
Four Must Read Resources for PR Pros
by Frank Strong There’s no shortage of information for public relations professional on the Web, but time is always short. To that end, the key is to sift through what’s important. I like to read as much as possible and...Read More
