Three ways Twitter Habits Will Evolve
by Frank Strong Much has been written about how Twitter will change the world, but I also believe personal Twitter – specific habits will evolve. As new technologies are incorporated into everyday life, there tends to be a period of normalization that serves to...Read More
The Pope and Market Research Surveys
The humorist and author Mark Twain is often is attributed with saying: “There are three kinds of lies: lies, damned lies, and statistics.” This reminds me of little story that shows why polling, surveys and market research ought to be carefully...Read More
9 Data Points for the Marketing and PR Industry
How big is the PR market? There are numerous reports and none of them strike me as conclusive or especially authoritative, but the ballpark number I’ve concluded is about $10 billion. In the course of research, I’ve stumbled on a number of...Read More
Culture and History: Ingredients of International Marketing
In the 2005 movie Syrianna, George Clooney refers in Farsi to another character who is playing the role of an Arab terrorist as a “son of a goat.” Clooney’s role is that of a secret agent selling arms to Iranian...Read More
Twitter is Just a Tool
Twitter will just fade away. So, said a colleague of mine the other night; he just didn’t see value what he viewed as the useless tweets. A persuasive-minded enthusiast, I naturally spent the next 10 minutes trying to convince him...Read More
Anecdote: How to Define a Market Opportunity
I’ve been perusing some of my old business school books and re-discovered a few key points from Kotler on Marketing: How to Creat, Win, and Dominate Markets: There are three situations that give rise to a market opportunity: 1. Supplying something...Read More
Comprende International Marketing?
Having recently traveled, on both business and pleasure, through several countries in Europe, I had a chance to observe European-style marketing up close. Undoubtedly European marketing is a bit racier. In Germany for example, a billboard advertisement I saw played...Read More
5 Lessons from the Ford Social Media Case Study
by Frank Strong If Gartner had a Hype Cycle for marketing’s use of social media, I’d venture to say we might be at the “Peak of Inflated Expectation.” Needless to say, social media as a promotion tool is still in its infancy,...Read More
Newspapers need Google, not the Other Way Around
by Frank Strong Since it’s so relevant to my line of work, I’ve paid close attention to the plight of newspapers and their Google dilemma, but it was Stephen Colbert’s interview with Phil Bronstein that triggered this idea: who has the most leverage,...Read More
Marketing in a Recession: Asia Air Takes Off
“When other airlines slashed advertising during the SARS scare in 2003, AirAsia tripled its spending,” wrote The Economist about the low-cost airline, Asia Air, that has defied expectations. As I’ve written before, marketing is akin to having a conversation in...Read More
