by Frank Strong Marketers should know that customers are online and they are using social media. A point the latest research from the Groundswell underscores. But beyond merely starting a blog, a Facebook or Twitter account, how are companies really using social...Read More
by Frank Strong It was a manila envelope with my name and business address hand written so as to appear as if it were personal mail. I opened it. Inside was a hotel napkin — Crescent Bluffs Hotel & Resort...Read More
by Frank Strong When tough times hit marketing is often among the first budgets business leaders look to cut. From a financial standpoint, this is an easy decision because marketers often struggle make an empirical cost-benefit case for many of their programs,...Read More
by Frank Strong “The product sells itself.” It’s a favorite line in the repertoire of many entrepreneurs. A product is so good, that customers talk it up to the extent their buzz generates more sales leads. To this end, it...Read More
by Frank Strong If you want to keep the peace during dinner table conversation, never discuss politics and religion, especially if your dining guests tend to be religious about their cola of choice. Pepsi launched it’s “Refresh Everything” marketing campaign topped off...Read More
Much ado about Michael Phelps. Well, so much for the person as the focus seems to be on his image. As Fox News wrote, “A photo of Phelps smoking marijuana out of a bong at a party in November has brought his...Read More
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