Twitter is Just a Tool
Twitter will just fade away. So, said a colleague of mine the other night; he just didn’t see value what he viewed as the useless tweets. A persuasive-minded enthusiast, I naturally spent the next 10 minutes trying to convince him...Read More
Anecdote: How to Define a Market Opportunity
I’ve been perusing some of my old business school books and re-discovered a few key points from Kotler on Marketing: How to Creat, Win, and Dominate Markets: There are three situations that give rise to a market opportunity: 1. Supplying something...Read More
Comprende International Marketing?
Having recently traveled, on both business and pleasure, through several countries in Europe, I had a chance to observe European-style marketing up close. Undoubtedly European marketing is a bit racier. In Germany for example, a billboard advertisement I saw played...Read More
5 Lessons from the Ford Social Media Case Study
by Frank Strong If Gartner had a Hype Cycle for marketing’s use of social media, I’d venture to say we might be at the “Peak of Inflated Expectation.” Needless to say, social media as a promotion tool is still in its infancy,...Read More
Newspapers need Google, not the Other Way Around
by Frank Strong Since it’s so relevant to my line of work, I’ve paid close attention to the plight of newspapers and their Google dilemma, but it was Stephen Colbert’s interview with Phil Bronstein that triggered this idea: who has the most leverage,...Read More
Marketing in a Recession: Asia Air Takes Off
“When other airlines slashed advertising during the SARS scare in 2003, AirAsia tripled its spending,” wrote The Economist about the low-cost airline, Asia Air, that has defied expectations. As I’ve written before, marketing is akin to having a conversation in...Read More
Myths of Social Media’s Impact on PR
by Frank Strong Social media has had a profound effect on public relations. The social community never sleeps and as a result information moves faster which means the effects of influence are now realized in hours, and with Twitter, perhaps...Read More
Unlike Advertising, PR is about Trust
by Frank Strong Eric Clemons has set off a firestorm of controversy with his TechCrunch post, “Why Advertising is Failing on the Internet.” In summary, Clemons argues, “The problem is not the medium, the problem is the message, and the...Read More
Use Cases in Social Media Promotion
by Frank Strong Social media is in its infancy as a promotion tool. Some have gone as far as to claim social media is a marketing platform. I’m not sure I agree with the latter, but rather social media is...Read More
Marketers Beware, Pay for Play: A New Model or Sell Out?
by Frank Strong by Frank Strong ‘Influencer Programs’ Likely to Spread screams the headline. “…bloggers gotta eat, and marketers gotta market,” wrote Josh Bernoff on his blog Groundswell. With all due respect to Josh, I take exception. Buyers are the very beginning...Read More
