Mr. Miyagi once said, “The best block is no block.” Perhaps that might be also be true of PR: the best PR is not PR…after all, isn’t that what PR is all about? GotVMail rebranded itself Grasshopper, Inc. and to...Read More
Despite the commentary over the demise of newspapers, The Wall Street Journal has been almost stand-alone in its ability to retain or grow subscribers. As a daily reader of The Journal, I believe the reasons why are quite clear: it hires great journalists,...Read More
There are a lot of case studies on some pretty clever uses of social media for marketing, but here are a few points that strike me as being unique. I’m not sure “marketing” is the right word, but to my...Read More
Creativity can do well to help get a message out. Creative PR carries risk as there’s always a chance the idea will flop, or worse attract negative attention. A good way to brainstorm for new ideas and to see what has worked...Read More
by Frank Strong Paul Dyer wrote, “You PITCH Media. You ALERT Bloggers,” on a very well thought out post (his site now appears defunct). Succinct. Useful. This struck me as sage advice. One successful PR professional, who’s name will remain unmentioned...Read More
by Frank Strong The comments were caustic. The sort of knock-down, drag-out online fights that resulted in exchanges lasting for days. These things were said over an old-fashioned online bulletin board that most people wouldn’t say to their arch-nemesis, let alone...Read More
by Frank Strong Today’s events reminded me of how cruel kids can be when laughing at the clumsy one who tripped over an untied shoelace while getting on the school bus. We thought the one-to-many concept that e-mail brought us...Read More
External benchmarks can provide a fresh perspective for improvement — soaking up best practices from one industry and applying them to another. Few things give me more pleasure in my career than when I can apply a lesson from my military...Read More
Conventional wisdom might say social media is for the young and print newspapers are for the old, but a series of recent data points actually indicate the contrary. Readers might have been surprised to learn that most Twitter users are...Read More
by Frank Strong Social media presents more than one challenge to public relations industry. The most prominent seems to be figuring it all out: which social media outlets should they be using (think: audience identification), what to say and when...Read More
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