Social Media: A Question of Credibility
by Frank Strong The comments were caustic. The sort of knock-down, drag-out online fights that resulted in exchanges lasting for days. These things were said over an old-fashioned online bulletin board that most people wouldn’t say to their arch-nemesis, let alone...Read More
Brody PR: No Wonder the PR Industry gets a Bad Rap
by Frank Strong Today’s events reminded me of how cruel kids can be when laughing at the clumsy one who tripped over an untied shoelace while getting on the school bus. We thought the one-to-many concept that e-mail brought us...Read More
The Paradox of Media Relations
External benchmarks can provide a fresh perspective for improvement — soaking up best practices from one industry and applying them to another. Few things give me more pleasure in my career than when I can apply a lesson from my military...Read More
Twitter Users are Old; Print Newspaper Readers are Young
Conventional wisdom might say social media is for the young and print newspapers are for the old, but a series of recent data points actually indicate the contrary. Readers might have been surprised to learn that most Twitter users are...Read More
Traditional vs. Social Media; Just Another Channel for PR
by Frank Strong Social media presents more than one challenge to public relations industry. The most prominent seems to be figuring it all out: which social media outlets should they be using (think: audience identification), what to say and when...Read More
The Folly of Public Relations Measurement
Measuring public relations results is fast becoming my pet peeve. Not the act of actual public relations measurement, but the conversation around it. It seems every day now I read a new article penned by a well-intended PR expert that...Read More
How to Socialize your Corporate Blog
by Frank Strong If you write a corporate blog, chances are you want people to read it, which requires socialization. I use the word “socialize” as opposed to “promote” because I view a blog as the center of a corporations...Read More
To Follow or Not is a Silly Question
by Frank Strong Businesses with a Twitter handle might wonder, do I follow or not? It’s a silly question really: Who do you read? Who do you hire? Who do you partner with? Who are your customers? Who are your...Read More
Reputation is Why PR Should Own Social Media
To be successful in social media, you have to contribute something. Words like authenticity, veracity and transparency are all batted around, but they do mean something; reputation hangs in the balance. This is similar to traditional media relations – a...Read More
7 Tips for What Makes a Good Blog Post
What exactly makes a good blog post? For corporate bloggers, the most important factors include (factual is assumed), telling a good story, weaving in data, and doing it with passion. The corporate blog should be the center of gravity for...Read More
