PR Lesson: A Picture’s Worth a Thousand Words
by Frank Strong The White House’s communications staff has taken a beating over its move to attack Fox News. While it probably wasn’t smart, I’ve heard some commentators say it’s a brilliant strategy: making a big deal out of Fox keeps the...Read More
It’s 12:30 a.m. Are the Cool Kids Listening?
by Frank Strong Once upon a time, we all wondered how Twitter might make money. My, oh my, how the seconds changed things. The new question is: why isn’t Twitter making money…a ton of it? It’s 12:30 a.m. on a Wednesday...Read More
Changing Names: An Unnecessary Risk in Rebranding
by Frank Strong I generally think of brand names in the context of customers. Name changes, or rebranding efforts, are usually associated with the ability to attract or retain new customers. People tend to buy from names they trust, so...Read More
Four Must Read Resources for PR Pros
by Frank Strong There’s no shortage of information for public relations professional on the Web, but time is always short. To that end, the key is to sift through what’s important. I like to read as much as possible and...Read More
U2, Bono and Cause-Related Marketing
American’s aren’t known to be in tune with U.S. current events, let alone international current events. It’s too bad because we should. Bono has long aimed to do something about that — and while I’ve seen news coverage of their cause-related...Read More
Unconventionally Creative: An Un-PR Case Study
Mr. Miyagi once said, “The best block is no block.” Perhaps that might be also be true of PR: the best PR is not PR…after all, isn’t that what PR is all about? GotVMail rebranded itself Grasshopper, Inc. and to...Read More
WSJ’s New Business Model: Write Once, Charge Three Times
Despite the commentary over the demise of newspapers, The Wall Street Journal has been almost stand-alone in its ability to retain or grow subscribers. As a daily reader of The Journal, I believe the reasons why are quite clear: it hires great journalists,...Read More
7 Creative Social Media and PR Ideas
There are a lot of case studies on some pretty clever uses of social media for marketing, but here are a few points that strike me as being unique. I’m not sure “marketing” is the right word, but to my...Read More
Seven Creative PR Ideas
Creativity can do well to help get a message out. Creative PR carries risk as there’s always a chance the idea will flop, or worse attract negative attention. A good way to brainstorm for new ideas and to see what has worked...Read More
Relating to Bloggers vs. Relating to Media
by Frank Strong Paul Dyer wrote, “You PITCH Media. You ALERT Bloggers,” on a very well thought out post (his site now appears defunct). Succinct. Useful. This struck me as sage advice. One successful PR professional, who’s name will remain unmentioned...Read More
