Frank Strong

Marketing in a Recession

by Frank Strong When tough times hit marketing is often among the first budgets business leaders look to cut. From a financial standpoint, this is an easy decision because marketers often struggle make an empirical cost-benefit case for many of their programs,...
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The Pepsi Challenge

by Frank Strong If you want to keep the peace during dinner table conversation, never discuss politics and religion, especially if your dining guests tend to be religious about their cola of choice. Pepsi launched it’s “Refresh Everything” marketing campaign topped off...
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