Why Now Is the Time to Invest in Earned Media [Guest Post]
In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact We all know the market has...Read More
B2B Marketing Statistics and Notes from 7 Recent Reports
Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics) Regular readers know I frequently dive into surveys and studies about B2B marketing, sales...Read More
The Top Complaints B2B Sales and Marketing Have about Each Other
Both sales and marketing cite a “lack of willingness to collaborate” and say “communication” is the top barrier to correcting the problem A big part of problem-solving is clearly identifying the issue. A survey of 329 B2B sales and marketing...Read More
What PR Technology Vendors Don’t Understand about Spreadsheets [PR Tech Sum]
The principle of social proof suggests most people use the best solution – and 57% of PR people use spreadsheets for media lists It’s almost cliche to say, “I can’t believe it’s July” – so here’s another way to look...Read More
3 Simple Tips for Getting Better Coverage of Your Surveys
The point of surveys is to discover things you didn’t know previously not to artificially create a conclusion that readers should buy your product I noticed a survey put out by a large technology company the other day. A press...Read More
Why It’s Important to Maintain Marketing and PR Budgets in a Recession
Think of the economy as a networking room. When times are good that room is crowded, loud and noisy. It’s hard to communicate. When the economy goes south, that room goes quiet which offers a marked advantage for businesses that...Read More
Is Video Worth the Cost in B2B Marketing?
93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results If you want to experiment with content, copy or messages, it’s easy to...Read More
After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention
Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release I took a business ethics course when I was studying for my MBA. One of the assignments was a peer-reviewed journal...Read More
Selfish Altruism: Ned Lundquist on Origins of the JOTW and an Appeal to Take the Annual Comms Survey
It seemed like any ordinary day in August of 2002. I rode the WMATA bus down Wisconsin Avenue. It was still early morning, but the August heat of Washington, DC, was already on high. It was a nascent consulting firm...Read More
B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]
Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department “Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third...Read More
