Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort
A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform It’s no secret that media relations gets harder every year....Read More
Another PR Tech Startup Gets Venture Funding [PR Tech Sum]
Propel raises $4.5 million seed round while Vetted is acquired by ITK Information Services There’s a lot of private equity money sloshing around PR, but venture funding for a PR tech startup is rare. But then, last month, TrueScope, which...Read More
15 CX Action Items B2B Companies “Must Do” According to McKinsey Research
The consulting firm polled 3,000 B2B decision-makers and found customers want an always-on, personalized, and omnichannel customer experience (CX) or they’ll leave “B2B loyalty is up for grabs,” according to a new report from McKinsey & Co. The consulting firm...Read More
Communications Influence with C-Suite Grows [Gartner Survey]
Along with influence, 72% of communications leaders also say their teams are larger than a year ago, however, staff resignation rate is alarming – analysts point to a lack of flex work options According to Gartner, 83% of communications leaders...Read More
A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]
Truescope is a new media monitoring tool that just raised $6.2 million in funding and opened a New York office; here’s a detailed look at the product Truescope is a new media monitoring technology that’s launching in the U.S. This...Read More
9 Corporate Characteristics to Look for When Buying Public Relations Software
The PR software market has evolved to the point there are more considerations than just the features and functions. That was a key point I tried to impart in a recent presentation (embedded below) at the PR Consultants Group annual...Read More
Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]
Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Million and Eyes the U.S. Market One thing that separates PR, and specifically media relations, from marketing and advertising is...Read More
Stop Smearing Goldfish: That Attention Span Statistic is Dubious
In spreading an untrustworthy statistic about the attention span of humanity, we’ve been smearing goldfish as well That goldfish statistic just won’t die. The statistic goes like this: A 2015 Microsoft study shows that the average consumer has an attention...Read More
Wordle “Baked” Marketing into its Product; SaaS Companies Have This Too
SaaS companies have access to data that’s effectively marketing baked into their product – and done well – that’s marketing that scales One of the things that made Wordle successful is that marketing was “baked” into the product. That’s how...Read More
Business is Not the Panacea for Trust, but Candor Makes Powerful Content [roundup]
Businesses should strive to build trust by being ethical and responsible in deed – and candid, consistent and reliable in content It’s been a long minute since I published a roundup. However, there’s been a flood of worthy ideas and...Read More
