The Top 10 Most Popular Blog Posts on Sword and the Script for 2021
This blog published 51 posts this year – the 12th year of publishing for Sword and the Script. That works out to one post per week, which is like clockwork. The total count of posts published is down from 86...Read More
20 PR and Marketing Predictions for 2022
Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022 I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. To...Read More
13 Public Relations Statistics Summarizing 2021
88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 Every year this blog pours over dozens of public relations surveys and breaks down the findings. At...Read More
13 Marketing Statistics Summarizing 2021
73% of respondents are willing to pay more for a product or service from, businesses they trust – and other marketing statistics summarizing 2021 Every year this blog breaks down the results and covers dozens of marketing surveys and studies. As the...Read More
Voice Interface for Public Relations? Meltwater Wants to Build its Own Siri [PR Tech Sum]
Years ago, when my daughter was small, I watched her walk up to my old plasma TV and try to use it as a touch interface. At the ripe old age of 3 or 4, her experience with technology up...Read More
B2B Sales Cycles Get Longer and Involve More Decision Makers
About half of B2B buyers say the sales cycle has gotten longer for new vendors; one in five say the number of decision-makers involved has grown B2B sales cycles are getting longer – and the process involves more decision-makers. That’s...Read More
The Powerful Sales Element of Social Proof in Thought Leadership Done Well
When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. A car dealership published an advertisement promoting several open...Read More
Pump and Dump: Fake Press Releases Crossing the Wire [PR Tech Sum]
Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call Twenty-nine months ago,...Read More
Good Job! Complimenting Competitors in Marketing can Tip Sales in Your Favor [Research]
Research out the Fuqua School of Business involving 4,000 people finds complimenting competitors likely to tip buyers in your favor I’ve had many clients and former employers that were sensitive to any mention of the competition over the years. Among...Read More
Tech Spending to Grow, Signals [Mostly] Good Times for B2B Tech Ahead
Technology is a priority business investment for 2022; 53% of IT buyers expect tech spending to grow – and budgets will grow on average by 26% The next year or so is looking rosy in terms of tech spending. That’s...Read More
