Build or Buy an Audience? This Startup Intends to Buy a Media Publication
The traditional purposes for one company to acquire another – merge and acquisition – boil down to four driving reasons: 1) To buy customers or access to customers for cross-selling purposes. 2) To buy a technology that’s hard to replicate... Read More
7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before
The surveys have started. There are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction... Read More
How Creative, Agile and Metrics can Sing in Marketing Harmony [UML]
Years ago, I spoke to a CMO that said, “I don’t invest in anything I can’t directly measure.” At that time, that basically limited him to email and search advertising. Limited is the operative word, because while measurements are important,... Read More
The Changing Face of Public Relations in Government; Off Script #30: Merritt Allen of Vox Optima
She says she worked in radio long before earning a commission, but the Navy saw fit to assign her as a weapons officer. Incidentally, her arrival at her first duty station in the Philippines coincided with a volcanic eruption and,... Read More
This is How the Sorry State of Media Relations Ends
A while back a reporter I had been pitching threw me what I thought was an unexpected softball. How about some commentary on X topic from X executive he asked? Of course, I jumped to make it happen. I’m an... Read More
Did Outbrain Try to Pitch Content Marketing at Cannes?
Outbrain is one most recognizable brands in advertising technology (adtech). You’ve probably seen some of the native ads the company makes available even if you weren’t aware they were rendered by Outbrain. Where I see Outbrain the most, is at... Read More
9 Highly Recommended Marketing Podcasts that Stand Up over Time
Podcasts have been on a steady growth streak for years. A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That’s a valuable amount of... Read More
Prerequisite to Magic: 6 Ways to Get More from Analyst Relations
“The Gartner Magic Quadrant is the passionately discussed tool for product selection in the IT industry. It is criticized for its simplicity, subjectivity and blind spots,” says Richard Stiennon. Mr. Steinman is a former Gartner analyst, has a new book out... Read More
Two Creative PR Stunts that Turned a Press Release Upside Down
In 1999 I was introduced to an emerging nightmare in high-tech PR. PR pros, who at that time, were still new to a feature that Microsoft introduced around 1995, were sending pitches or releases by email with tracked-changes still on.... Read More
Here’s Why GDPR is Good News for PR and Content Marketing
Like many American marketers, I didn’t pay too much attention to the General Data Protection Regulation (GDPR) until recently. However, the noise level grew so loud and so hysterical over the last six weeks, that, deadline notwithstanding, I could no... Read More
