Press Releases Might Soon be Displayed in an Office Elevator Near You [PR Tech Sum No. 42]
This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Some gas stations have...Read More
6 Common Public Relations Mistakes That Companies Make [Guest Post]
Guest post: From short-termism to hard-selling, Kathy Casciani identifies six common, but avoidable, public relations mistakes Public relations (PR) is a valuable part of the marketing mix, and an essential tool when it comes to building trust and authority for...Read More
AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used
ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and...Read More
Under-Recognized Value of PR is Keeping a Business out of a Bad Spot
Taking in a wide view of the landscape is one of the under-recognized benefits of PR Among martial arts, Brazilian Jiu-Jitsu is among the most cerebral. It’s as much an exercise in problem-solving as it is an exhibition of physical...Read More
Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum No. 41]
Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. My last PR tech sum went up in early...Read More
The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media
Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about...Read More
A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023 [PR Tech Sum No. 40]
If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful My last PR tech sum went up in November of last year...Read More
An “Interview” with ChatGPT: What is Public Relations? How has PR Changed? Will Artificial Intelligence Replace Comms Pros?
We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public...Read More
The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022
Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism Every year I read and write about dozens of reports on...Read More
Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023
Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid “Be careful whose advice you buy, but be patient with those who supply...Read More
