What PR Technology Vendors Don’t Understand about Spreadsheets [PR Tech Sum]
The principle of social proof suggests most people use the best solution – and 57% of PR people use spreadsheets for media lists It’s almost cliche to say, “I can’t believe it’s July” – so here’s another way to look...Read More
3 Simple Tips for Getting Better Coverage of Your Surveys
The point of surveys is to discover things you didn’t know previously not to artificially create a conclusion that readers should buy your product I noticed a survey put out by a large technology company the other day. A press...Read More
Why It’s Important to Maintain Marketing and PR Budgets in a Recession
Think of the economy as a networking room. When times are good that room is crowded, loud and noisy. It’s hard to communicate. When the economy goes south, that room goes quiet which offers a marked advantage for businesses that...Read More
Is Video Worth the Cost in B2B Marketing?
93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results If you want to experiment with content, copy or messages, it’s easy to...Read More
After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention
Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release I took a business ethics course when I was studying for my MBA. One of the assignments was a peer-reviewed journal...Read More
Selfish Altruism: Ned Lundquist on Origins of the JOTW and an Appeal to Take the Annual Comms Survey
It seemed like any ordinary day in August of 2002. I rode the WMATA bus down Wisconsin Avenue. It was still early morning, but the August heat of Washington, DC, was already on high. It was a nascent consulting firm...Read More
B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]
Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department “Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third...Read More
Do You Work in Comms? Please Take the 5th Annual JOTW Comms Survey for 2022
Ned Lundquist has been publishing Ned’s Job of the Week (JOTW) newsletter for the better part of 20 years. Every week it’s filled with job opportunities in PR, public affairs and media – it’s a great place to find a...Read More
Spending on PR Software Growing Again, Study Finds
Annual spending on PR software grew 14.7% to approximately $5.5 billion in 2021 Ask 10 people to define PR and you’ll get 10 different answers. Some of this is a matter of nurturing – where and how people “grow up”...Read More
The 6 Top B2B Content Formats Buyers Find Most Valuable
Research reports, cases studies and webinars are among the content formats B2B executives say are most helpful to them when researching a purchase Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging...Read More
