Storytelling is the Essence of Brand Development; Off Script No. 44: Jeffrey Crow, 2x CMO
Can a good story create value for a brand? It can, according to Jeffrey Crow, who has twice served as the CMO for fairly large enterprises. The reputation the network services and solutions provider Earthlink gained for customer service is... Read More
An Overview of Business Software Review Sites for Marketing Leaders in B2B Tech and Tips for Managing Profiles and Activity
In its latest software update, the media monitoring tool Talkwalker says it’s now pulling data from more than 100 review sites. If your company is mentioned in a review on one of these sites, the tool will alert you to... Read More
Would you Run Your Internal Data Through this Media Monitoring AI? PR Tech Sum: Talkwalker, TVEyes, Meltwater, SocialChorus, Cision, Signal AI and Burrelles
Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed... Read More
PR Tech Briefing: Prezly is CRM for PR that’s Built on an Online Newsroom
It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. So says Jesse Wynants, the founder and CEO of Prezly. The Belgium-based company takes customer relationship management (CRM) approach... Read More
2020 Marketing Budget Planning: Here’s How Marketers Say Spending is Shaping Up
October is typically a time of year with special urgency for many in marketing. For starters, it’s the beginning of Q4 and all the pressure that comes with trying to make the numbers for the year. At the same time,... Read More
Two Reasons PR Needs to Budget a Little Paid Social Budget Next Year
About 18% of PR pros would invest in social media next year if money weren’t an issue. That’s according to a poll by PR Daily of about 300 communications pros (hat tip Arik Hanson). The survey doesn’t get into how... Read More
3 Comparative Metrics if Organic Search is Your Raison D’etre for Content Marketing
For most businesses, organic search is the single largest source of web traffic. It’s often high-quality traffic too because that’s how people find things: they have a question and they search for answers. Organizations that publish content with answers to... Read More
New Tech Products and New Features for PR Pros; PR Tech Sum: Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes
The solution providers serving the PR and communications space have been busy. There were more product releases in September than in any other month, since I started tracking a list of 30 or so vendors about six months ago. You... Read More
![3 Alternate Viewpoints You Should Read on the Death of the CMO [UML]](https://www.swordandthescript.com/wp-content/uploads/2019/09/3-Alternate-Viewpoints-on-What’s-Happening-to-the-CMO-Role.jpg)
3 Alternate Viewpoints You Should Read on the Death of the CMO [UML]
Over the course of the summer, a few changes to the CMO role at high profile companies have caused some to conclude the role is on its way out. It’s a trend, they say. The biggest proponents of this view... Read More
Borrowed Time for the AOR and the Impact of the Big 4 on Marketing and PR Agencies; Off Script No. 43: Chris Forhan of Bytelion
Not every one that winds up in the marketing and PR space started there. Take Chris Forhan for example. After college, he spent seven years in capital markets, “trading corporate and high yield bonds for a large regional money manager.”... Read More
![The Most Interesting Announcements from PR Tech Vendors in 2019 [PR Tech Sum]](https://www.swordandthescript.com/wp-content/uploads/2019/12/The-Most-Interesting-Announcements-from-PR-Tech-Vendors-in-2019-PR-Tech-Sum-150x150.jpg)
