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Corporate PR Index: Two Cool New Indices Track Corporate Reputations and Risk Exposure to Misinformation [PR Tech Sum]
Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation An index is defined as “an indicator, sign, or measure of something.” For example, in finance, the Dow...Read More
Break Through the Crowded Media Landscape with Quality Content [Guest Post]
Creating quality content won’t solve all the barriers to visibility, but it will definitely help you get the attention of your target audience, writes Grace Hallen of Brandpoint Working in communications comes with the age-old struggle of fighting to get...Read More
Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed
90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly Most communicators say the volume of work has grown, but so too has the variety of work. Nine in...Read More
Plain Language Usually Wins
Occam’s Razor is a law in problem-solving that means where there are a lot of competing explanations, the simplest explanation is usually the right one. I tend to think this notion is applicable to marketing and PR – it’s the...Read More
The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers
A survey of comms pros finds the top three reasons clients hire outside help are an extra pair of hands, outside objectivity and advice and expertise in a niche If you ask communicators and PR professionals why clients hire outside...Read More
Muck Rack Lands a Whopping $180 million in Funding [PR Tech Sum]
Summary of PR tech news for this month: Muck Rack’s big raise, Meltwater reviews “strategic alternatives”; PR tech mentions include Onclusive and Semrush The PR technology space can be in some respects, divided into Davids and Goliaths. On one side,...Read More
Better Ways to Spend a Little Slice of the B2B Marketing Budget Designated for Display Ads
B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both Numbers like these from eMarketer make my head explode:...Read More
Quick Summaries to 5 Surveys of PR and Corporate Communications
CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022...Read More
Are Communications Professionals Concerned about Media Bias? Survey says…
Most comms pros have some concern about bias across eight different media sources; at one end, 54% expressed strong concerns about social media, while at the other, 28% expressed strong concerns about professional journalists Are there still two sides to...Read More
CommsTech versus PR Tech in the Court of Public Opinion [PR Tech Sum]
New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech” Recently I’ve noticed an article discussing “CommsTech” as opposed to PR...Read More
