Survey shows people follow brands on social media to stay informed about new products and services
Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing:...Read More
Audience identification is the essential first step for all marketing and communications
The first step in any effective marketing or communications program is audience identification. Audience identification is the process of understanding an audience – their hopes, fears, motivations, influences, questions, problems and aspirations and the language they use to express all...Read More
6 ways millennials are reshaping B2B marketing as they move into leadership roles
58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. People saw...Read More
Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no. 47]
The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? A private fund recently closed its acquisition of Meltwater (see first story below). This adds to...Read More
Youth will be served: 3 Signs B2B needs to revamp social media marketing
Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the...Read More
Startups miss a big opportunity when terms of the deal are not disclosed
Investors and executives that decline to disclose numbers in deal announcements like funding or M&A are by extension denying their business a chance to capitalize on the biggest marketing opportunity they’ll ever have Corporate transactions – like rounds of funding...Read More
The type of content B2B buyers say helps vendors win deals [study]
B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B...Read More
How SaaS companies are using case studies to drive results [benchmarks]
SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a...Read More
PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]
Summary of PR tech news from the last 60 days: Meltwater, PRophet and Muck Rack have new AI features; Notified updates IR platform; Meltwater acquisition by a private fund to proceed; PR tech mentions, new PR stats and content picks....Read More
5 ways for B2B marketing to align with finance on brand building
Brand building is increasingly important as B2B prospects come to a decision before ever talking to sales, yet a new report finds 69% of CFOs view brand marketing as a cost center Most searches are zero-click searches. Tracking capabilities of...Read More
