Why “Disruption” is a Terrible Message for Prospects in B2B Marketing
Somewhere around 2014 or 2015, several colleagues and I stepped off a plane in San Francisco to attend an industry conference. We were eager to get to the conference center, but there was one big problem: the taxi line was...Read More
LexisNexis Launches White Label Press Release Service [PR Tech Sum]
PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches There are a whole lot of gates going up around publications...Read More
4 Awards to Enter Now for PR, Social and Content Professionals [sponsored]
Note: This post is sponsored by the marketing publication, The Drum, I read regularly and reccomend. What is it? The Drum is one of the few publishers that cover the spread of marketing, advertising and media. The Drum Awards is a...Read More
The Media Relations Struggle is Real; Experts Describe What it May Mean for PR
Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media The media relations struggle is real. Some 60% of respondents say media...Read More
Why Some B2B Tech Companies Fail at Marketing [guest post]
Note: the following is a guest post by Jackie Hermes of Accelity; her bio follows at the bottom. If you are interested in contributing please read these guidelines. Some B2B tech companies, especially in early stages, are eager to make...Read More
Too Many Priorities: The 10 Top Communications Challenges Facing PR in 2021
Top communications challenges are 1) too many priorities 2) cutting through the noise and 3) working with “leaders that don’t understand comms” (36%) – educating execs is “superpower” When businesses face a problem they don’t know how to solve, it...Read More
PR Tech Recommends Reporters You Should Pitch [PR Tech Sum]
OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequests curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Why? I...Read More
Wake of the Pandemic: Businesses Value the Role of PR and Communications More than Ever [Survey]
Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey Organizations value communications more than ever. That’s according to the 2021 JOTW Strategic Communications...Read More
What Makes Marketing and PR so Hard [in 30 Seconds or Less]
I’ve shared this idea a couple of times before, but it still seems so relevant: Just because a message is sent doesn’t mean it’s been received. Just because it’s been received doesn’t mean it’s been understood. Just because it’s been...Read More
Google is Killing FeedBurner Email; Here are 4 Alternatives
Google is shutting Feedburner-emails; viable FeedBurner alternatives to include FeedBlitz, follow.it, MailChimp and ConvertKit Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. And for many years, FeedBurner offered a free and...Read More
