3 Studies on the State of Branding, Marketing and the Marketing Organization [UML]
To borrow from a quote, the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. There have been a lot of new surveys and reports launched since the beginning of the year. As...Read More
Sorry, Press Releases Do Not Help Your SEO Anymore
Lately, I’ve noticed several opinion pieces circulating in blogs espousing the SEO benefits of press releases. However, there is virtually no SEO benefit to press releases, and there hasn’t been in a long time. It used to be that you’d...Read More
PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum]
Welcome to the first PR technology summary (PR tech sum) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology....Read More
The Statistics, Effectiveness and Politics of Super Bowl Commercials [UML]
The Super Bowl commercials – along with the ensuing debate and discussion– are worth every marketer’s attention. There is no better place too study a mix of key issues facing marketing such as creativity, budgets and ROI. That’s the theme...Read More
Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]
Few in PR had ever heard of Notified or its parent company. So, it wasn’t surprising that few paid attention when a US-based company acquired Notified last April. Yet if the name rings a bell, the company has been working...Read More
What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]
The company has survived a tumultuous period: turnover in customers, pressure from investors, layoffs and bad press. Somehow, by grit and will, the founders and executive team had pulled the company through. Today, employees were happy, customers were plentiful, and...Read More
Here’s How to Fix a Big Mistake in Content Marketing
A big content marketing mistake is not giving it its own space, it’s own email, it’s own analytics. One of the biggest mistakes I see in content marketing is when organizations and businesses do not treat it like a distinct...Read More
Disinformation in Business and Facts, Diplomacy, and Trust as Countermeasures [UML]
I watched The Great Hack this past weekend – a documentary on Netflix about the Cambridge Analytica scandal. While I don’t agree entirely with the fatalist premise in the narrative, it will give anyone working in PR, marketing or media...Read More
A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association
Have you ever heard of telematics? By 2020, some 87% of all vehicles in the U.S. will be equipped with it (opens in PDF). Telematics is data collection. Data collection about your car – and how you drive and where...Read More
The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point [Product Review]
A few months back, Agility PR Solutions announced it updated its media monitoring tool. As I noted then, the company indicated the new software release focused on improving the workflow, search and sharing abilities in the platform. Since then, the...Read More
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