Newspapers need Google, not the Other Way Around
by Frank Strong Since it’s so relevant to my line of work, I’ve paid close attention to the plight of newspapers and their Google dilemma, but it was Stephen Colbert’s interview with Phil Bronstein that triggered this idea: who has the most leverage,...Read More
Marketing in a Recession: Asia Air Takes Off
“When other airlines slashed advertising during the SARS scare in 2003, AirAsia tripled its spending,” wrote The Economist about the low-cost airline, Asia Air, that has defied expectations. As I’ve written before, marketing is akin to having a conversation in...Read More
Myths of Social Media’s Impact on PR
by Frank Strong Social media has had a profound effect on public relations. The social community never sleeps and as a result information moves faster which means the effects of influence are now realized in hours, and with Twitter, perhaps...Read More
Unlike Advertising, PR is about Trust
by Frank Strong Eric Clemons has set off a firestorm of controversy with his TechCrunch post, “Why Advertising is Failing on the Internet.” In summary, Clemons argues, “The problem is not the medium, the problem is the message, and the...Read More
Use Cases in Social Media Promotion
by Frank Strong Social media is in its infancy as a promotion tool. Some have gone as far as to claim social media is a marketing platform. I’m not sure I agree with the latter, but rather social media is...Read More
Marketers Beware, Pay for Play: A New Model or Sell Out?
by Frank Strong by Frank Strong ‘Influencer Programs’ Likely to Spread screams the headline. “…bloggers gotta eat, and marketers gotta market,” wrote Josh Bernoff on his blog Groundswell. With all due respect to Josh, I take exception. Buyers are the very beginning...Read More
Five Clever Uses of Social Media for Marketing
by Frank Strong Marketers should know that customers are online and they are using social media. A point the latest research from the Groundswell underscores. But beyond merely starting a blog, a Facebook or Twitter account, how are companies really using social...Read More
A Forgotten, but Useful, Marketing Tactic
by Frank Strong It was a manila envelope with my name and business address hand written so as to appear as if it were personal mail. I opened it. Inside was a hotel napkin — Crescent Bluffs Hotel & Resort...Read More
Marketing in a Recession
When tough times hit marketing is often among the first budgets business leaders look to cut. From a financial standpoint, this is an easy decision because marketers often struggle to make an empirical cost-benefit case for many of their programs, especially...Read More
Groundswell: It Takes Customers to Make Customers
by Frank Strong “The product sells itself.” It’s a favorite line in the repertoire of many entrepreneurs. A product is so good, that customers talk it up to the extent their buzz generates more sales leads. To this end, it...Read More
