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February 15, 2022

Wordle “Baked” Marketing into its Product; SaaS Companies Have This Too

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Frank Strong, MA, MBA

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SaaS companies have access to data that’s effectively marketing baked into their product – and done well – that’s marketing that scales One of the things that made Wordle successful is that marketing was “baked” into the product. That’s how...

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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