This blog published 51 posts this year – the 12th year of publishing for Sword and the Script. That works out to one post per week, which is like clockwork.
The total count of posts published is down from 86 in 2020. However, the cadence of publishing still meets one absolute requirement of content marketing: consistency in publishing matters as much as anything else.
If you want to build an audience of subscribers…
If you want social proof…
If you want first-party data…
If you want content marketing to augment PR, social media and other marketing activities…
…you’ve got to publish consistently.
In the process, you can learn a lot about what attracts and retains readers. To that end, below are the top 10 most popular posts on Sword and the Script.
10. Businesses Value the Role of PR and Communications More than Ever
Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey.
9. Geek Out with Meltwater on NLP and Sentiment Analysis for PR and Marketing; Off Script No. 48: Dr. Tim Furche
An expert at Meltwater says natural language processing (NLP) is getting better at understanding context, which can help PR assess large volumes of content.
8. PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. 47: Zach Cutler Co-founder and CEO at Propel
Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one.
7. 20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events
A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and these are driving pipeline and revenue.
6. Too Many Priorities: The 10 Top Communications Challenges Facing PR in 2021
Top communications challenges are 1) too many priorities 2) cutting through the noise and 3) working with “leaders that don’t understand comms” (36%) – educating execs is a “superpower.”
[Need an extra pair of hands in 2021? We’re an extension of your marketing and PR team. Check out our services.]
5. Meltwater Quietly Goes IPO [PR Tech Sum]
Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching.
4. Google is Killing FeedBurner Email; Here are 4 Alternatives
Google is shutting Feedburner-emails; viable FeedBurner alternatives to include FeedBlitz, follow.it, MailChimp and ConvertKit.
3. Press Release Pricing: How Much Does Press Release Distribution Cost?
Press release pricing ranges from about $400 to $2,000 dollars depending on the distribution vendor and options.
2. 8 Innovations in Public Relations Technology to Watch
Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution.
1. How 2,400 Journalists Use Social Media for Reporting
Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too.
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Thank you for being a reader and spending some time here. See you next year!
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13 Public Relations Statistics Summarizing 2021
Image credit: Pixabay