Why Have the Top Challenges Facing PR and Comms Shifted? [Webinar]

What’s the number one challenge facing communications and PR professionals? “Proving value and ROI,” according to one high-level finding from the 2020 JOTW Communications Survey.

Traditionally, the annual survey has pointed to “budget” as the top challenged, but that shifted this year. Indeed, the second top challenge seems related – an “executive team that doesn’t understand comms.”

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Why did it change?

That’s part of what Ned Lundquist and I will review on a webinar next week hosted by the IABC Heritage Region, titled, The 2020 Job of the Week Communication Survey Review.

You are invited to join us to review this finding – and other findings – revealed in the survey. Attendees will learn about communicators views on topics including:

Effects of partisan politics
Budget and challenges
State of media relations
Media bias and PR ethics
Top PR and comms tactics
PR measurement

Webinar Event Details

What: Online webinar hosted by the IABC
Who: Open to all communicators, including IABC members and future members
When: Thursday, June 18, 2020, from 12:00 p.m. to 1:00 p.m.
Where: Register here
Cost: Complimentary with registration
Presenters:
- Ned Lundquist, IABC Fellow, editor and publisher of Ned’s Job of the Week
- Frank Strong (yours truly)
- Moderated by Steve Lubetkin, founder of Lubetkin Communications.

About the Survey

Ned’s Job of the Week (JOTW) newsletter (sample) and Sword and the Script Media conducted the third annual JOTW Communications Survey to understand trends in the field of communications. A total of 300 professionals took the survey:

95% of respondents are based in the U.S.;
92% report having 11 or more years of experience;
52% of respondents are in-house communicators; and respondents come from more than a dozen different industries.

Detailed demographics are included at the end of the report, which can be freely downloaded on SlideShare.

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