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s-content marketing is PR

If PR means “public relations” and building relations with a community is part of the job description, then content marketing is PR. Content marketing has a role in many of the functions in the public relations purview including media relations, building referenceable customers, webinars, trade shows and the list goes on and on. If it sounds like it overlaps with marketing it does. In fact, the future of marketing looks a lot more like PR.

         

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