Is the Buyer’s Journey Becoming Passé
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- Survey shows people follow brands on social media to stay informed about new products and services
- Audience identification is the essential first step for all marketing and communications
- 6 ways millennials are reshaping B2B marketing as they move into leadership roles
- Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no. 47]
- Youth will be served: 3 Signs B2B needs to revamp social media marketing
- Startups miss a big opportunity when terms of the deal are not disclosed
- The type of content B2B buyers say helps vendors win deals [study]
- How SaaS companies are using case studies to drive results [benchmarks]
- PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]
- 5 ways for B2B marketing to align with finance brand building