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December 5, 2017

Can you Really Profit Directly from Content Marketing Proceed with Caution

Can you Profit Directly from Content Marketing? Maybe.

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Frank Strong, MA, MBA

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Regular readers know I bought into the concept of “content marketing” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing...

Verified Veteran-Owned Small Business

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5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)

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Will AI replace PR people in the next 10 years? Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and a human touch; yet some point out tech innovation invariably does eliminate some jobs.

Will AI replace PR people in the next 10 years? Answers from 13 PR software executives

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The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]

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Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]

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Image via DALL-E, “a diverse group of professional men and women, dressed in business attire, eating pages from various reports, articles and white papers in the style of van Gogh”

B2B Content Consumption is “Directly Correlated” with Intent to Buy

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

© 2023 Sword and the Script Media, LLC. All Rights Reserved.

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