Consistency in content marketing is so important because everything else follows.
If you are consistent, you are committed.
If you are committed, you have someone dedicated.
If you have someone dedicated, you build a process.
If you have a process, it can be improved.
If you have an improved process, it gets integrated.
If you are integrated, you will develop a plan.
If you have a plan, then you will measure it.
If you are measuring it, the overall quality will progress.
If you are not consistent, you will have endless discussions about proving the value of content marketing but never get started.
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