HOME ABOUT US LEADERSHIP SERVICES SPEAKING PRIVACY and DISCLOSURES PITCHES! READ ME! IN THE NEWS CONTACT

PR
Marketing
Social Media

PR
Marketing
Social Media

Day

April 29, 2017

Revenue Attribution and Proving Value in Marketing [UML]

Revenue Attribution and Proving Value in Marketing [UML]

/

/

/

Consumer packaged goods giant Procter & Gamble Co. is reportedly aiming to shave $2 billion from its marketing budget over the next five years. According to AdAge, the cuts are part of a larger effort to reduce $10 billion from...

Verified Veteran-Owned Small Business

Popular Posts

Should Brands Take a Stand in Politics

Should Brands Take a Stand in Politics? [UML]

/

/

A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

/

/

6 Ways to Get More from Analyst Relations

Prerequisite to Magic: 6 Ways to Get More from Analyst Relations

/

/

The 7 Most Read and 7 Least Read Posts on Sword and the Script for 2018; plus 7 More that are Worth Your Reading While

The 7 Most Read and 7 Least Read Posts on Sword and the Script for 2018; Plus 7 Recommended Posts that are Worth Your Reading While

/

/

The CMO Survey Shows Us How Classic 4Ps of Marketing Are Changing

A CMO Survey Shows Us How Classic 4Ps of Marketing Are Changing

/

/

Recent Posts

The Benefit of Calculated in Risk in Public Relations
These Cliff Notes to 19 Email Marketing Studies will Give You a Quick but Thorough View of Current Email Marketing Benchmarks and Statistics
What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite
A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle
What is PR? 141 PR and Comms Pros Explain What They Do for a Living
The Case For and Against Gated Content and Registration Pages
Separating Creativity from Technology in Thinking about Marketing Innovation [UML]
How Big is the Market for PR Software? PR Tech Sum: Burton-Taylor, Cision, Muck Rack, Critical Mention, Talkwalker
The Complicated Business of Mixing Brand and Politics [Survey]
Paid Social Media as Surround Sound in B2B Marketing; Off Script No. 39: Betsy Hindman of the Hindman Company

About Us
Leadership
Services
Speaking
In The News
Contact

About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building consistent, sustainable, repeatable, and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

© 2016 Sword and the Script Median, LLC. All Rights Reserved.

This website uses cookies to improve your experience. You can choose what you wish to do. Accept Reject Read More

Privacy & Cookies Policy

Necessary Always Enabled

Non-necessary