HOME BACKSTORY ABOUT FRANK STRONG CONSULTING SERVICES SPEAKING PRIVACY and DISCLOSURES PITCHES! READ ME! IN THE NEWS CONTACT

PR
Marketing
Social Media

PR
Marketing
Social Media

Day

April 29, 2017

Revenue Attribution and Proving Value in Marketing [UML]

Revenue Attribution and Proving Value in Marketing [UML]

/

/

Frank Strong, MA, MBA

/

Consumer packaged goods giant Procter & Gamble Co. is reportedly aiming to shave $2 billion from its marketing budget over the next five years. According to AdAge, the cuts are part of a larger effort to reduce $10 billion from...

Verified Veteran-Owned Small Business

Popular Posts

Should the Public Relations Report to the CEO or CMO?

/

/

positioning strategies PR

9 Timeless PR Positioning Strategies

/

/

How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social]

/

/

Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]

/

/

The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]

/

/

Recent Posts

Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum]
The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media
A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023
An “Interview” with ChatGPT: What is Public Relations? How has PR Changed? Will Artificial Intelligence Replace Comms Pros?
The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022
Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023
The 13 Most Popular Blog posts on Sword and the Script in 2022
Survey Says Successful Bloggers Do these 5 Things Differently
It’s the Subscribed Audience! B2B Marketers are Missing the Point of Content Marketing
PR measurement. PR measurement. PR measurement. The 10 Most Common Ways Comms Pros are Measuring PR

About Us
About Frank Strong
Services
Speaking
In The News
Contact

About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

© 2023 Sword and the Script Media, LLC. All Rights Reserved.

This website uses cookies to improve your experience. You can choose what you wish to do. Accept Reject Read More

Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.