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January 17, 2017

Over-Automation on Twitter Hints of AI Saturation in Marketing

Twitter Marketing Automation is a Glimpse of AI Saturation

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Frank Strong, MA, MBA

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Twitter has long been a marketing favorite, but its growth prospects have been questioned. The company has swapped out leadership, it’s bleeding talent (and institutional knowledge) and the CEO has asked the community for improvement suggestions. Yet all these aspects...

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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