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May 6, 2014

Five Takeaways from the Book Contagious

5 Takeaways from the Book Contagious by Jonah Berger [Book Review]

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Frank Strong, MA, MBA

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If a brand commissions a man to jump into a pool during the Olympics while wearing little but a tutu will the story go viral? PR stunts like this are just one example of the case studies examined in Jonah...

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building sustainable, repeatable and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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