Home > Social Media > Infographic: Dr. Seuss’ Guide to Twitter for Busy Executives

Infographic: Dr. Seuss’ Guide to Twitter for Busy Executives


Top executives that engage in social media can make a remarkable differenceWhile I haven’t seen any data, I have a sense there’s a lot of busy executives who in the back of their minds know they should be active on social media but haven’t yet taken the time to learn about it.

There’s a stumbling block too – it’s sociological or perhaps psychological – and it centers on the idea they’d have to ask for help, which means admitting there’s something they don’t know.

As Steve Farnsworth posted today, “Smart people aren’t afraid to ask dumb questions.”

A Guide to Twitter Inspired by Dr. Seuss

If there’s a science to Dr. Seuss books for teaching children to read, my hypotheses would focus on the comparison and contrast of the words used in rhyming.

For example, from Green Eggs and Ham:

“I would not like them here or there.  I would not like them anywhere.”

The rhyme demonstrates visually and typographically, the difference between here, there and anywhere. It’s a simple way to soak up vocabulary in a fun and memorable way.

HootSuite recently published an infographic titled A Dr. Seuss-Inspired Guide to Twitter, which struck me both as creative marketing and an effective way to reach and teach the basics of Twitter. As the infographic says, citing the Lorax:

“It’s not about what it is, it’s about what it can become.”

Here’s my call to action:  If there’s someone you know that should be using Twitter that isn’t — send them a link to this infographic.  They are not going to use it. Unless.

(click here or image for higher resolution)

If you enjoyed this post, you might also like:
Infographic: LinkedIn’s study on Job Satisfaction

You may also like
If you want to get the best results out of PR, you 100% must put some effort into Twitter
5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)
Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort
Don’t Slap a Copyright on Marketing Content You Want to be Shared; Do This Instead
Journalists Love Twitter, and if Your Job is Media Relations, You Should too
Read previous post:
The PR Road Less Traveled In-House to Agency Life
The PR Road Less Traveled: In-House to Agency Life

Note:  The following is a guest post by Laura Spaventa Lewis who recently transitioned from working an in-house gig in...