13 Years of Google Zeitgeist
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- Your ‘welcome email’ has the highest open rate and CTR
- Financial analysts say marketing is an investment, not a cost
- How to solve the top content creation challenges in B2B content marketing
- Vendors are starting to show new use cases for AI in PR [PR tech sum no. 49]
- 3 benchmarks for your B2B marketing budget as a percentage of revenue
- 7 Reasons your competitor was included in a story…but you weren’t
- PR ought to be in the B2B marketing mix because that’s where tech buyers look first
- Trust issues: the one reason buyers give B2B content a letter grade of “D”
- Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]
- Survey shows people follow brands on social media to stay informed about new products and services