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Reading: Understand the Google War on SEO

Reading Understand the Google War on SEO

For the weekly share this week, I offer solid reads on SEO, LinkedIn the WaPo acquisition and a sharing guide for social media.

1) The Google War on SEO

Some SEOs say Google’s on the wrong war path, and point out the inconsistencies in the company’s approach or even entertain conspiracy theories.  These claims are not without merit and certainly have had examples to prove it.

The flip side is that Google is trying to fix the index of the web.  Think about what a huge challenge that is for a moment and then add in the fact it involves rooting out the cyberjunk some of these players published.

Joel” sums this up in a really brilliant post:  90 Seconds or Less: How SEO Got Into This Mess (And How It’ll Get Out).

2) The Potential of LinkedIn  

Facebook is bigger, has more users, has a higher market cap and trades at a greater value than LinkedIn.  No shockers there.  However, if we look at revenue on a per user basis, like The Motley Fool does in this post, 2 Charts Prove LinkedIn Is a Better Buy Than Facebook, we see they earn the same amount per user, or $1.60 per user.

That’s interesting.  Next, as the post points out, just small fraction of LinkedIn users are active.  LinkedIn users have probably noticed the company is onto this too — they’ve started sending a deluge of updates and newsletters by email to pull users back to the site.

See these related posts:
Marketing Spend: What Would You Do with an Extra $5 Million? [UML]
The Old “New Media” and Marketing Tools with Novel Twists [UML]
Features, Fidelity and Faux Pas of the Social Media Platforms [UML]

  3) Why did Bezos buy The Post

Did you hear?  The Post actually cost $247 million, but Jeff Bezos ponied up an extra $3 million to get free shipping.

There’s been no shortage of fodder or analysis about this deal – Jeff’s open letter to the WaPo employees was a good read – including this post if Bezos bought a law firm.  One of the most insightful comments I found came from the Business Insider’s Henry Blodget:

“Well, for one thing, digital news and e-commerce businesses can be something that no traditional competitor can be: infinitely broad and infinitely deep. Stores and traditional media properties are limited by space constraints: They either have to be specialized, like Best Buy or Automotive Week, or, generalists, like Wal-Mart or the current Washington Post. Digital businesses don’t have those constraints. They can be both broad and deep.”

4) Complete Guide to Sharing

Have you heard of Buffer? It’s a cool tool for Twitter I recommend — I’m actually a paying customer now.

Usually the way it works is a customer finds a blog and that’s the path to the product.  With Buffer, I found the product first and only later discovered the Buffer blog.

This past week they published a post called The Complete Guide for Finding and Sharing Better Content on Social Media where they walk readers through a number of “treasure chests” in tools like discovery engines and sites like Inbound that crowd-source content.

If you enjoyed this post, you might also like:
The Struggle is Real in B2B Content Marketing [UML]  

Photo credit: Pixabay (CC0 1.0)

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