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Reading: Why Librarians Make Good Content Marketers

by Frank Strong

Why Librarians Make Good Content Marketers

Reading: There’s no shame in taking care of an itch.

The more I read, the more I find it I have to read.  Here’s some goodies I’ve come across this week:

  • Librarians make good content marketers.  This post sucked me right in — very interesting.  Ed Fry posted it to Inbound and it was top of the list at my last perusing.  Every one wants to be a thought leader but in Confessions of a Content Strategist: The Merits of Thought-Followership, I was attracted to the inverse.  A short read, but thought provoking.  Maybe that’s leadership.  Claire Rasmussen penned that post; there are quite a few of them/her on Twitter and I’m not sure which one is actually her.
  • Useful:  SlideShare and Infographics.  SlideShare is one of the most under-appreciated social networks, but the company which was acquired by LinkedIn, has announced support for infographics.  In a post titled, Introducing SlideShare’s New Infographics Player, SlideShare writes, “The new player automatically detects an infographic upon upload, includes it in the infographic directory and displays it for best viewing. Infographics need to be saved and uploaded in a one-page PDF format.”
  • When is shaming actually bullying?  Punching down. Think about what that means for a moment or two…to physically punch down. If you can get past the fact that author Laura Hudson has a picture of a cat as her Twitter profile picture, her post in Wired will be sobering. In her post titled, Why You Should Think Twice Before Shaming Anyone on Social Media, she writes, “We despise racism and sexism because they bully the less powerful, but at what point do the shamers become the bullies? After all, the hallmark of bullying isn’t just being mean. It also involves a power differential: The bully is the one who’s punching down.”  And for the record, don’t even try to say my comment about her cat photo is an example, because she writes for Wired; I’ll always be punching up.  Besides, in this case, it’s a brotherly punch to the shoulder.
  • Top Global PR firm is…  According to the PR Daily, Edelman tops list of Global PR firms.  Why is this a big deal?  Because Edelman is privately held. Richard Edelman, who shares the firm’s namesake, serves as CEO, and maintains a  Twitter account that has yet to be verified, is known to call up entrepreneurs named Lew and make them famous.  Most of the other PR firms on that list are part of publicly traded holdings companies such as WPP or Omicom.  While I’m an H&K alumni, I never really understood why the didn’t just merge that firm and Ogilvy.  Why own firms that have offices in the same market? They cannibalize each other for clients, talent and mind share.
  • NSA’s lousy attempt at spin. The most powerful listening organization in the world, widely accused of coercing commercial companies like Facebook and Google into sharing data in order to snoop on American citizens, says it can’t search it’s own email, according to a report by the non-profit ProPublica. That would be laughable if it weren’t for the gravity of the subject and the fact the agency has a recent history of lying.  Case in point, according to the Business Insider (and numerous other publications), the top exec at the NSA admitted, “Yes I Lied To Congress, But Here’s Why.”  My take?  This stuff is dangerous. I’m a hawk…I want to protect America as much as anyone, but this is going too far. Way too far. America loses every time the spooks let their paranoia get the better part of the Constitution.  It’s chipping away at freedom.  If you read this, write your U.S. Senator and U.S. Representative and ask them to put a leash on the NSA or kill their budget. I’m shaming.  Does this make me a bully?  Nope.  I’m still punching up.

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