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June 13, 2013

Marketing: the Race to 2nd Place

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Frank Strong, MA, MBA

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by Frank Strong If you are running a marathon and pass the person in second place, what position do you hold? The correct answer is second place. The race to second place is pervasive in the business community. Every company...

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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