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PR
Marketing
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PR
Marketing
Social Media

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January 29, 2013

Why PR Should Embrace Content Marketin

Why PR Should Embrace Content Marketing

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Frank Strong, MA, MBA

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PR should embrace content marketing. If there’s one trend that has reached a tipping point in PR — it is content marketing. Content marketing is a perfect blend of SEO and social media for the online marketing mix. But for...

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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