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- Audience identification is the essential first step for all marketing and communications
- 6 ways millennials are reshaping B2B marketing as they move into leadership roles
- Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no. 47]
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- Startups miss a big opportunity when terms of the deal are not disclosed
- The type of content B2B buyers say helps vendors win deals [study]
- How SaaS companies are using case studies to drive results [benchmarks]
- PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]
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- 19 B2B marketing statistics to help plan for the remainder of 2023