I’m taking a page, well half a page, from Danny Brown’s playbook this week. He wrote, er spoke, about a topic worth considering: promoting old blog posts. I’ve been thinking about this a lot lately, and Danny has changed my thinking.
So why half a page? Because I’m going to offer some posts here that have gotten some traction on other blogs, in addition to pointing out a couple on this here humble blog that I felt were solid, but didn’t see too much light. In addition, there’s a few links below to articles that are not mine, but that I have bookmarked because I found them worth saving: saving the best for last.
Pragmatic Marketing. In my role at Vocus, I hear it from customers and prospects alike: what do I do with social media monitoring data? It’s a great question and in my view, social media is like the world’s largest focus group. So using company time and resources, I was able to track the launch of the Verizon iPhone and provide an illustrative example of what you can do with the data, thought it’s more than just social media: What Media Monitoring Can Teach Us About Product Launches.
Ragan.com. The good folks at Ragan.com thought this article fit for print: Is a fuzzy definition of PR a case of lousy PR?. Sometimes the best part of having an article published is the discussion, debate and comments that follow. Jeff Julin (@JeffJulin), a former PRSA Chair, pulled no punches writing, “However, as a past Chair of PRSA I am confounded by his [mine] statement on PRSA’s definition of public relations.” Paul Roberts, a Twitter friend of mine and also was adamant he wasn’t convinced. I’m a bit short on time now gentleman, but rest assured, I’ll write up my thinking behind PR and third party validation. And no, it’s not just media relations, and I’m not bent on convincing you – a debate was in part the goal for that post so that we might develop an adequate definition.
|Bye, bye, baby girl! We’ll talk soon. I promise.|
Waxing Unlyrical. It’s remarkable who you meet on Twitter – especially about the time you’re getting ready to leave. If you don’t know, I’ll be leaving the U.S. for a bit and a casual conversation with @Shonali on Twitter about it led to this guest post on her blog: 6 Things The Army Taught Me About PR. Quite frankly, I was floored by the reaction – and my the number of personal messages I received from people on social media. Thank you. So yes, I’m leaving, and if these pages get a little quieter, you’ll know why, though I do have high hopes to publish an occasional post now and again. I’m not much for goodbyes, so for now…this is my parting word.
Older posts that are worth a look:
5 things Batman can teach about social media. Quick: what’s Batman’s superpower? Trick question…he doesn’t have one. His best weapon is his mind – and it’s something we all have too. Social media isn’t rocket science and you don’t need magical influence powers to succeed.
Toyota PR crisis: glass road to redemption. This is an absolute tragedy. Toyota was mercilessly ripped to shreds in the media for a year for “defective brakes” and a powerful government bureaucrat was helping to promote the crisis. In the end, Toyota was NOT found to be at fault. The media world yawned and gave a couple of perfunctory “we’re sorry” posts tucked away on the back pages. I’m wondering what the effect on Toyota will be now that the double whammy of the tsunami has wrought havoc on Toyota’s homeland. What would you do if you worked in PR for Toyota?
Instagram’s creative PR idea. This post explores an easy an inexpensive way to build a relationship with your community: Meetup.com. The genius, as I write in the post, is that it provides its large base of users a self-managed forum to meet with like-minded users
Good reading, delicious in fact:
LEWIS PR’s CEO (@largeburrito) writes a stellar post with an oxymoronic title that makes sense (if that makes sense and isn’t an oxymoron): A brief history of the future of PR. Don’t let the intro, “Firstly, let me say that I don’t know anything,” fool you. Seriously, carve out a few minutes and read this or bookmark it to read it later.
Are you a PR pro without a blog? Don’t have time, right? Read this: How to Run Two Blogs in the Midst of a Busy Life.
HARO helper and sometime blogger, Adam Boettiger, tackles the concept of Twitter reciprocity in this post: Follow Me on Twitter. He addresses these three questions, “What’s the proper etiquette? If someone follows me do I have to follow them back? Is not following them back rude?” For the record, I follow Adam, and recommend you do too.