Since switching from a Blackberry Curve to an iPhone early last year, a whole new world has opened up via iPhone apps. It is to put it mildly, been an enlightening experience.
“But just as Web 2.0 is simply Web 1.0 that works, the idea has come around again. Those push concepts have now reappeared as APIs, apps, and the smartphone,” wrote Wired in a provocatively titled article.
“And this time we have Apple and the iPhone/iPad juggernaut leading the way, with tens of millions of consumers already voting with their wallets for an app-led experience. This post-Web future now looks a lot more convincing. Indeed, it’s already here.”
Wired was partly wrong. Maybe it’s genius or maybe it’s just out there. The Web is not dead, but it is true that more and more people are accessing media on the go.
Research firm eMarketer says U.S. smartphone users will rise to 109 million people – one-third of the total U.S. population by 2015 – or a 50% increase between now and then.
As I test out new tools and experiment with new apps, here are five that I have found very compelling for social media:
1) Reddit. It’s a social bookmarking site in some ways similar to Digg, Delicious and StumbleUpon and in many ways it’s different. For example it’s owned by Condé Nast, which acquired Reddit in 2006. The iPhone app is a great tool to get relevant news for selected categories on the go. One of the things I like about Reddit is that it has a subcategory uniquely for public relations, sadly though, just a handful of PR pros use it. Pity. Reddit is a source of traffic. As Mashable wrote, “Reddit has reached a new milestone: 1 billion monthly pageviews. That’s up 300% from a year ago and a 20% increase from just last month.” The iPhone app is free.
2) AdFeed Flairification. It’s an app featuring curated content by @BryanJones according to the introduction on Apple’s App Store. What I like about the app is a) the content and b) the share-ability of content as denoted in the screenshot nearby. It’s amazing to me how many apps out there make it difficult to share content on Twitter or other social networks. If you spend the time and effort to get an iPhone app made, make sure the content is easy to share! This iPhone app too is free.
3) Yammer. It’s like Facebook but for a select few; you can create a social network just for your company – it’s an excellent way to collaborate and stay up to date. For example, I will often share news coverage with the rest of the team on Yammer rather than clogging up the old email inbox and since many people are already using Facebook, Yammer is easy to understand and adopt. The iPhone app simply provides access while on the road. While I’m currently on a leave of absence from my employer, Yammer provides me with a way to see what’s going on internally within the company. It’s a free iPhone app.
4) Facedekk. This app will set you back $2.99. It’s a paltry sum given it allows you to manage Facebook fan pages and your own account while on the road, something I have not been able to figure out how to do on Facebook’s own organic app. It’s definitely a cool tool for social media community managers who need to respond and curate content on Facebook fan pages from anywhere there’s a mobile signal.
5) Flickr. What I like about Flickr is it allows me to take and share photos – images that I might later use for blog posts on these pages, or short snipits like this post on Posterous: Are you asking me or telling me? Since my Posterous and Flickr accounts are linked any images that I share on Posterous are automatically shared on Flickr. Sometimes however, in the process I might share a screenshot that I don’t feel is a fit for Flickr. The Flickr iPhone app allows me to manage, edit or delete photos from my iPhone from almost anywhere. It also allows me to view new posts from my social contacts and perhaps, if they’ve agreed to the Creative Commons, I can use their photos in a post with attribution. Why are images so important? Because they capture a reader’s eye, draw them in and can increase the amount of time they spend with your content.
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“Work geography is dead,” wrote Peter Shankman in a blog post from early February. I couldn’t agree more. I’m increasingly finding, I can almost get my entire job done with little more than an iPhone.
What apps do you find especially useful on the move?
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