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PR
Marketing
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PR
Marketing
Social Media

Day

December 3, 2010

Most read from Amplify and Posterous

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Frank Strong, MA, MBA

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I test out a lot of new tools and have spent several months experimenting with a couple other blogging platforms: Posterous and Amplify. I plan to do an in-depth review of each and cross post it to all three blogging...

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Popular Posts

If you want to get the best results out of PR, you 100% must put some effort into Twitter

5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)

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Will AI replace PR people in the next 10 years? Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and a human touch; yet some point out tech innovation invariably does eliminate some jobs.

Will AI replace PR people in the next 10 years? Answers from 13 PR software executives

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The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]

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Image via DALL-E, “a diverse group of professional men and women, dressed in business attire, eating pages from various reports, articles and white papers in the style of van Gogh”

B2B Content Consumption is “Directly Correlated” with Intent to Buy

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Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]

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Recent Posts

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3 benchmarks for your B2B marketing budget as a percentage of revenue
7 Reasons your competitor was included in a story…but you weren’t
PR ought to be in the B2B marketing mix because that’s where tech buyers look first
Trust issues: the one reason buyers give B2B content a letter grade of “D”
Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]
Survey shows people follow brands on social media to stay informed about new products and services

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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