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PR
Marketing
Social Media

PR
Marketing
Social Media

Day

December 1, 2010

The Principles Behind Social Media Aren’t New, They are 30 Years Old

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Frank Strong, MA, MBA

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The principles scholars identified 30 or 40 years ago are only now be adopted by practitioners. They still see their jobs as placing news stories in the media and hope that somehow that persuades people to do what they want...

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Image via DALL-E, “a diverse group of professional men and women, dressed in business attire, eating pages from various reports, articles and white papers in the style of van Gogh”

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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