Home > PR > Stop the Presses! It’s a Press Release Revival

Stop the Presses! It’s a Press Release Revival

Press Release Revival

Google skipped a press release for its quarterly earnings a short while ago, which spawned another round of “Is the press release dead” posts that stretched out along the summer.

Even PR Week jumped on the “trend” as evidenced by a HARO query for a “Gloves Off” section I noticed a few weeks back.  I haven’t seen the article post yet.

Sigh.  I find such posts to be old, tired and misguided. After all, Bill Sledzik wrote he first heard the press release was dead in 1979!

Yet as the seasons have turned it seems to have brought a renewed appreciating for the staple press release.  It’s a revival.  Let’s celebrate.

Here are a few posts I’ve spotted lately:

Here are a few of my previous thoughts the topic:

If you enjoyed this post, you might also like:
3 Strategic Ways to use Press Releases for Meaningful Influence

Photo credit: Flickr, George Moore, Press Release Re: Robert C. Moore (CC BY-ND 2.0)

You may also like
If you want to get the best results out of PR, you 100% must put some effort into Twitter
5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)
More PR Software Companies Join the Race to Add Generative AI to their Products [PR Tech Sum No. 43]
Press Releases Might Soon be Displayed in an Office Elevator Near You [PR Tech Sum No. 42]
The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media
Read previous post:
Marketing more like PR: Conversation relations (Part III)

by Frank Strong Note:  This is the third and final post in a series on howSocial media is making marketing more...