Google skipped a press release for its quarterly earnings a short while ago, which spawned another round of “Is the press release dead” posts that stretched out along the summer.
Even PR Week jumped on the “trend” as evidenced by a HARO query for a “Gloves Off” section I noticed a few weeks back. I haven’t seen the article post yet.
Sigh. I find such posts to be old, tired and misguided. After all, Bill Sledzik wrote he first heard the press release was dead in 1979!
Yet as the seasons have turned it seems to have brought a renewed appreciating for the staple press release. It’s a revival. Let’s celebrate.
Here are a few posts I’ve spotted lately:
- Journalistics: Use News Releases for More Than PR
- The Buzz Bin: People Are Talking In Press Releases, But Is Anyone Listening?
- Pop! PR Jots: The Press Release Isn’t Dead. No, Twitter Didn’t Kill It.
Here are a few of my previous thoughts the topic:
- Nineteen-seventy-something…and a press release
- 5 Tips to Optimize Your News Release for New Media
- News Flash! Press Releases Aren’t Just for the Media Anymore
- The best day to send a PRWeb press release
If you enjoyed this post, you might also like:
3 Strategic Ways to use Press Releases for Meaningful Influence
Photo credit: Flickr, George Moore, Press Release Re: Robert C. Moore (CC BY-ND 2.0)
