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Social media…who cares? A post for the persistent skeptics…

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24 Sep 2010
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If you want to get the best results out of PR, you 100% must put some effort into Twitter
5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)
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20 Jun 2023
Will AI replace PR people in the next 10 years? Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and a human touch; yet some point out tech innovation invariably does eliminate some jobs.
Will AI replace PR people in the next 10 years? Answers from 13 PR software executives
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Image via DALL-E, “a diverse group of professional men and women, dressed in business attire, eating pages from various reports, articles and white papers in the style of van Gogh”
B2B Content Consumption is “Directly Correlated” with Intent to Buy
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The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]
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Marketing Increasingly Looks more like PR
Marketing Increasingly Looks more like PR

“The distinct discipline of Public Relations no longer exists,” wrote Todd Defren on PR Squared, citing the theory of creative destruction, a term popularized...

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