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CEOs and the case for social media monitoring

It’s an interesting question and usually occurs in the context of engagement.  However a conversation over lunch with Chris Abraham yesterday got me to thinking a step further:  what’s the case for social media monitoring?

Chris put it simply:

You don’t need a case for social media monitoring.  CEOs might tolerate mistakes – provided you learn something from them, but there’s one thing CEOs don’t like:  its surprise.  If you are not monitoring social media the propensity for a top executive to be caught off guard grows exponentially. 

Photo credit:  Chris Abraham.  (Hope you weren’t driving!)

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