Home > Uncategorized > CEOs and the case for social media monitoring

CEOs and the case for social media monitoring



It’s an interesting question and usually occurs in the context of engagement.  However a conversation over lunch with Chris Abraham yesterday got me to thinking a step further:  what’s the case for social media monitoring?

Chris put it simply:

You don’t need a case for social media monitoring.  CEOs might tolerate mistakes – provided you learn something from them, but there’s one thing CEOs don’t like:  its surprise.  If you are not monitoring social media the propensity for a top executive to be caught off guard grows exponentially. 


Photo credit:  Chris Abraham.  (Hope you weren’t driving!)

Enjoy this post?  You might also like:
Social media measurement: what the boss cares about

Read previous post:
How social media is changing PR

“Social media is turning the PR professional into a content marketer.”  So says Joe Chernov (@jchernov), global director of communications...

Close