I often get asked, “How do I get executive support for social media?”
It’s an interesting question and usually occurs in the context of engagement. However a conversation over lunch with Chris Abraham yesterday got me to thinking a step further: what’s the case for social media monitoring?
Chris put it simply:
You don’t need a case for social media monitoring. CEOs might tolerate mistakes – provided you learn something from them, but there’s one thing CEOs don’t like: its surprise. If you are not monitoring social media the propensity for a top executive to be caught off guard grows exponentially.
Photo credit: Chris Abraham. (Hope you weren’t driving!)
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Social media measurement: what the boss cares about
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