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February 5, 2010

Email Still a Killer App

Email: Still a Killer App

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Unleashing the Killer App. Remember that book? For me, it brings back a rush of memories. The dot-com startups for example. One I watched closely raised $140 million in VC funding, was lead by Wharton graduates, and shuttered in 2000...

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The CMO Survey Shows Us How Classic 4Ps of Marketing Are Changing

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6 Ways to Get More from Analyst Relations

Prerequisite to Magic: 6 Ways to Get More from Analyst Relations

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A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

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Should Brands Take a Stand in Politics

Should Brands Take a Stand in Politics? [UML]

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building consistent, sustainable, repeatable, and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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