Home > PR > It’s 12:30 a.m. Are the Cool Kids Listening?

It’s 12:30 a.m. Are the Cool Kids Listening?

by Frank Strong

Are the cool kids listening

Once upon a time, we all wondered how Twitter might make money. My, oh my, how the seconds changed things. The new question is: why isn’t Twitter making money…a ton of it?

It’s 12:30 a.m. on a Wednesday night. A small crisis is emerging on a corporate Twitter account I monitor. I can see it emerging on my Blackberry. Dutifully, I rise from bed, head to my desktop and attempt to log into Twitter. Then I get this message:

 “Locked out! We’ve temporarily locked your account after too many failed attempts to sign in. Please chillax for a few, then try again.”

What? Why? I don’t understand. I try again. Same result.

Chillax? Twitter really entered the word “chillax?” 

With the mini-crisis on my mind, and unable to respond on Twitter, panic starts to set in. I navigate to Twitter’s home page seeking support options. There it is. I click on it. Lots of text about “what is Twitter” but very little in the way of actual useful support. Not a single e-mail address — that I can find — not a single phone number, only Twitter addresses.

No problem. I’ll Tweet Twitter using the @twitter handle. Since Twitter is instant, this will remedy the problem quickly, I’m quite certain. I Tweet. Nothing. I Tweet them again, this time copying @mashable and @techcrunch on my Tweet.

Still nothing. They are probably chillax. Social media companies so cool, they don’t have to “listen.”

Mini-crisis is ongoing and I can’t do a thing about it because Twitter has locked my account — for reasons unbeknownst to me. I have no idea why…it worked this afternoon, and now it doesn’t.

I’m desperate, I need help now. Right now. I’d pay for support, like the open-source model.

So why isn’t Twitter making money hand over fist? Why aren’t add on services like Backtweets offered on a Twitter log-in page, for a fee of course? Why aren’t services like Bit.ly, which offer URL shortening and tracking services integrated by Twitter? Why can’t I see an analytical bar graph every time I earn a ReTweet? Forget the cottage industry, there’s demand for this stuff today, tonight, right now!

The whole is greater than the sum of it’s parts: put the package together.

Twitter isn’t a game anymore…it’s serious, it’s brand monitoring, it’s reputation, it’s a marketing channel, it’s a sales channel, it’s a customer support channel, it’s a relationship channel. Is Twitter listening?

If you enjoyed this post, you might also like:
Survey Says on Twitter, Small Business is Likeable

Photo credit: Flickr, Tim Pierce (CC BY 2.o)

You may also like
If you want to get the best results out of PR, you 100% must put some effort into Twitter
5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)
Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort
Journalists Love Twitter, and if Your Job is Media Relations, You Should too
This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity
Read previous post:
Changing Names: An Unnecessary Risk in Rebranding

by Frank Strong I generally think of brand names in the context of customers. Name changes, or rebranding efforts, are...