There’s no shortage of information for public relations professional on the Web, but time is always short. To that end, the key is to sift through what’s important. I like to read as much as possible and subscribe to a lot of resources for PR. In the course of doing so, there’s a handful of resources that are both free, and I’ve found, quite valuable.
Here they are in random order:
1. PR Daily: After scouring the web for the best industry stories, the staff at the PR trade publication Ragan’s kicks out a daily e-mail newsletter with links to the best stuff. This is a must read for any PR pro. The links and stories included daily are sometimes serious, sometimes outrageous, sometimes quite useful.
2. PR Newser: Part of the Mediabistro pipeline, PR Newser wraps up the days events with pithy and often scandalous notes. It’s a good read for sure, and one thing worth pointing out, the editors are PR pros and therefore have an excellent sense of what’s relevant.
3. O’Dwyers PR Blog: I’m always sure to check the drumbeat on O’Dwyers PR Blog two or three times a week because it has sharp analysis of current PR events. They call the shots like they see them, and though I don’t always agree with their conclusions (especially the political analysis) I certainly respect the time, effort and thought that goes into their posts. The one aspect about this blog I admire the most is that they will put a stake in the ground when everyone else is mum. It’s enough to keep you thinking.
4. Alltop for PR: An online magazine rack of sorts — at least that’s what the founder calls it. Alltop.com pulls together the best blogs of a given topic: simply type your topic in the search bar and presto, instant content. If you search by the key word “PR” you’ll find good reads from dozens of other industry thought-leaders all on one page. Read Alltop for PR here.
Got some good resources for PR pros? Please share it in the comments section.
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Photo credit: Flickr, Found Animals Foundation (CC BY-SA 2.0)
