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- What does generative AI use in PR look like? [PR Tech Sum No. 45]
- Gartner rips CMOs over martech while business demands ‘more with less’
- 6 key traits of a RevOps professional [guest post]
- Lesson on storytelling for B2B marketing: Star Wars and Harry Potter are the same story
- How B2B marketing can influence the sales team to use its content according to behavioral science
- Pithy PR Pitches Get a Better Response Rate Study Says; Are We AI-ed Out? [PR Tech Sum No. 44]
- B2B Content Consumption is “Directly Correlated” with Intent to Buy
- More PR Software Companies Join the Race to Add Generative AI to their Products [PR Tech Sum No. 43]
- Podcast: How AI and ChatGPT are Transforming Public Relations
- Will AI replace PR people in the next 10 years? Answers from 13 PR software executives