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What’s Next Just Might be Newsworthy

by Frank Strong

What’s Next Just Might be Newsworthy

Twitter dominates the headlines in current times, as it well should. There’s a lot that’s newsworthy about the Twitter which can be aptly called a phenomenon, including how the company will profit, who is using it versus who is not, the ecosystem of technologies that have sprouted up around it (i.e. Tweetdeck or Backtweets); and of course which celebrity has more followers than CNN.

Twitter might be unique in that the medium itself is known to break news, or be the single, or at least arguably, the most significant, source of news. No one likes to write about the media like the media and Twitter — which might be a half-sibling — has certainly received its 15 minutes of fame.

Recently, Twitter was reported to have earned media coverage valued at $48 million and even briefly surpassed Google in terms of volume of coverage.

I’m not sure it earned quite as much coverage, but I remember a time, circa 2003, where Vonage was also a media darling. VoIP was the rage — you couldn’t visit a technology publication without seeing a reference to Vonage. Those were interesting times: cable companies were muscling into the telecom space, while telecom carries were dabbling in territory that traditionally belonged to the cable companies.

What does this mean for PR types? “News is history in the making,” and as we’ve seen, news – and perhaps history too – is too easily forgotten.PR types need to be looking ahead and asking, “What is next?”What’s next just might be newsworthy.

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Photo credit:  Flickr, Mike Mozart (CC BY 2.0)

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