PR | Marketing | Social Media - Sword and the Script Media -

84% of B2B CEOs think marketing is a support function; 75% say marketing does not drive growth; let’s stop guessing and design a test that...

A theory on why B2B marketing requires so many darn customer touches today

11 Aug 2026

Frank Strong, MA, MBA

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When you step back and look, the trend line is clear: when companies cut B2B marketing brand and awareness programs, sales cycles grow longer and...

7 key takeaways from Muck Rack’s free fundamentals of media relations course [special guest post]

04 Aug 2026

Alex Austin Vollor

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Muck Rack Academy’s Fundamentals of Media Relations is a course taught by Michael Smart, a respected public relations coach who helps PR professionals strengthen their...

Why great writing starts with the audience [special guest post]

25 Jul 2026

Alex Austin Vollor

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Successful writing is not just about selling a product or promoting an organization; it is about understanding the audience and creating messages that build trust...

International travelers to the World Cup remind Americans to be grateful

21 Jul 2026

Frank Strong, MA, MBA

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Global visitors traveling for the World Cup may well be the best ‘brand ambassadors’ for the U.S., but it’s Americans who needed that third-party validation...

Why is the PESO model essential to PR? [special guest post]

17 Jul 2026

Alex Austin Vollor

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Public relations is like a puzzle; paid, earned, shared and owned media each serve as a piece, working together to create one complete and effective...

Is AI visibility giving marcom déjà vu? It should. Here’s why.

14 Jul 2026

Frank Strong, MA, MBA

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Cliff notes to 3 studies on AI visibility in marcom: lessons on visibility ownership, consistent messaging, and emerging manipulation from recent reports Many of the...

What is public relations? Trust, credibility and third-party validation [special guest post]

10 Jul 2026

Alex Austin Vollor

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Public relations is more than just social media, publicity or promoting an organization; it’s about two-way communication that builds trust, credibility and third-party validation When...

28 PR and B2B marketing statistics from studies published so far in 2026

07 Jul 2026

Frank Strong, MA, MBA

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Mid-2026 data reveals AI delivering underwhelming returns while B2B marketing and PR grapple with fractured media, longer sales cycles, and the enduring value of trust...

Gartner CMO spend survey shows marketing leaders have a third dilemma

30 Jun 2026

Frank Strong, MA, MBA

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CMOs face a new ‘trilemma’ of delivering stronger growth with flat budgets while rapidly implementing AI; 70% of them are not ready CMOs are accustomed...