Sword and the Script

Can PR Support Thought Leadership? (Or Are They Mutually Exclusive?)



Note: This guest post is by Grant Crowell (see bio below), a freelance writer who I met through Twitter and recognize as a savvy contributor to ReelSEO which online video and its impact on search marketing – two areas of growing importance to PR pros.

>>> Recently I came across a rather intriguing debate on if public relations (PR) deserves to be associated as a means of providing thought leadership. My interest originally perked up when I came across a quote Forbes.com contributing writer and business analyst, Haydn Shaughnessy, who’s provided extensive coverage on thought leadership in the social enterprise:

[Thought leadership] is not PR… it has been confused with PR – but it is not relevant to what we understand by public relations. Thought Leadership is not about controlling perceptions – it is about leading them. But leading them in tangible ways. It is not content fodder to bolster the brand. It is all about planning and advocating a route to a new way of doing business, and in ways that reflect well on everybody involved.” Read More…

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