Press releases. Few topics get the PR community spun up more with the exception of the definition of PR.
We argue over how they should be used. We argue over whether or not they should be called something else. We argue over the best time to issue a press release. We argue over which wire service performs best.
Have heart, PR pros, we are not alone. Press releases spin up another community too: SEOs.
SEOs get their whirling dervish on over press releases because they are forever debating whether or not they have search value, or more precisely whether or not links in press releases have value.
Google’s most public facing expert, Matt Cutts says links in press releases do not have value. Even for the mighty Matt, that’s a challenge to SEOs, who will go out of their way to prove Google counts press release links.