PR should embrace content marketing.
If there’s one trend that has reached a tipping point in PR — it is content marketing. Content marketing is a perfect blend of SEO and social media for the online marketing mix. But for PR, there’s one other key point: media and blogger relations.
Joe Pulizzi, who founded the Content Marketing Institute defines content marketing as “a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”
He simplifies the definition in a subsequent paragraph by stating, “In short, instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.”
Isn’t that also what bloggers and media strive to do? Read More…