Have you heard of Moz, the company formerly known as SEOMoz? It’s a marketing vendor that is pretty unique in several respects.
The company is rare among vendors in that it’s genuinely interested in solving marketers’ problems. Moz has great products some of which are free. It’s a vendor that does a lot of good for the marketing community at large. Finally, Moz is really strategic about it’s marketing.
It amazes me the company hasn’t long been acquired for a premium price.
Moz has long appealed to SEOs. In many ways this has pigeon-holed the company into that corner of the market, and in my opinion, prevents it from penetrating the larger marketing landscape. This despite the fact it’s products are quite useful to a range of marketing functions, including PR. Read More…