On the modern day battlefield there are three kinds of people: those on our side of the fence, those on the other side of the fence and those sitting on the fence.
Stay with me, I’ll link this to Google+.
War used to be won by seizing terrain and holding it, but opposing sides also used to wear uniforms that distinguished one from the other: you could easily tell friend from foe. Today they blend in, because arguably, there isn’t a military force in the world that can go toe-to-toe with the United States in a conventional war.
The way to beat America is to trade space for time — and after paying a heavy price, we’ve grown wise to that.
To the American Soldier, that blend means a culture we don’t understand, using a language we don’t speak and making decisions based on values that are different from our own. We need more people on our side of the fence to win. It’s the only way; brute force will only secure temporary gains.
To that end, the way to win isn’t to seize and hold new ground, rather it’s to win over those fencesitters. Those on our side of the fence will deny safe haven and identify those attempting to blend with the mix.
This is how I view the digital media landscape shaping and Google+’s role in it. Read More…