Doing an analysis on the most read posts posts of the year on any given blog is a useful exercise in as so far as it tells us what information people consumed. TheJackB might point out that posts on our most read posts tells us about our most popular posts but may not in fact tell us which posts are best.
He’s right and I’m sure of it because the most read posts are a puzzle. We have all the information we need to analyze — Google Analytics’ Adam Singer even did the work for us — and all we need to do it put it together. Thanks to Malcom Gladwell, I can claim there is a distinction between a puzzle and a mystery.
A mystery is forward looking — we do not have any information — and we do not know for certain what will be our most read posts in 2013. We can make inferences and forecasts from our existing data — like a puzzle, where information exists but we just need to put it together — but the fact is no one knows what tomorrow will bring. Not even the Mayans.
Thank you to all who read this blog, who take the time to offer thoughtful comments and who engage with me on social media. Cheers and hopes for much more in 2013. Read More…